How Abstract Hub Facilitated Careem Pakistan For Customer Safety
With the rise of COVID-19, many businesses were severely impacted. Governments implemented strict lockdown and quarantine measures, resulting in many closing their doors to the public. According to a US based study, 54% of the survey respondents stated that they were much less likely to use ride-hailing services if the coronavirus continue to spread. The same respondents also stated that they were much less likely to use public transport. It is statistics like these that raise concerns on well-established companies and the people working for them as they battle their jobs and maintain safety within lockdown.
Unfortunately, it is not only the customers who are afraid of the virus, but captains and car owners also. The spread of the virus increases due to personal and surface contact. If someone, who is likely to be a carrier, touches the car handle, seat or any other surface, there are high chances of the virus spreading.
Within Pakistan, one of the leading ride-hailing companies, Careem, raised similar concerns and stated they would be suspending operation until the situation got better. Abstract Hub, an innovation provider for community improvement, took measures in partnerships with other companies for a long-term solution.
Abstract Hub collaborated with Autolife and Mechanic4u.pk to create Protective Roll Cages for a safety net between the drivers and passengers of Careem Pakistan. A roll cage is a specially engineered and constructed frame, built in (or sometimes around, in which case it is known as an exo cage) the passenger compartment of a vehicle to protect its occupants from being injured or killed in an accident, particularly in the event of a rollover. Using the same concept, a roll cage was created composed of acrylic sheets – resulting the driver’s seat to be secured, automatically creating a barrier between the driver and passenger and reducing the risks of the virus.
The protective gears are removable and are created with user-friendly material, not giving an impression of claustrophobia in any way. Furthermore, such initiatives are not the only measures created for safety rides. A captain and passenger, both, are expected to wear masks, carry sanitizers and disinfect any area of contact within the car. Furthermore, the passenger is requested to be seated at the back of the time in order to maintain the desired level of social distance. Thus, along with recommended SOP’s and the protective nets, the primary aim was to restart ride hailing through protective and safe means throughout the country.
Other than providing safe opportunities within these difficult times, such an implementation also creates room for future partnerships and collaborations. Autolife is a Lahore based company that aims to provide efficient car-care solutions to their customers. They work towards maintaining your personal car through their high quality services and product range. Alongside that, Mechanic4u is a Karachi and Islamabad based company also aimed at providing maintenance and automotive repair systems for personal or company-owned cars. Both companies provide services right at your doorstep, easing the effort of visiting the mechanic each time. With the help of both companies, Abstract Hub and Careem were able to create a sufficient design for the protective gears that is removable and adjustable for each type of car. The technology encapsulates hassle-free mechanisms that are accommodated according to the driver’s needs.
It is innovations like these that are now the way forward. There is still incertitude about the current situation and companies such as Uber, SWVL, Airlift and the Government of Pakistan should pursue similar initiatives for physical and psychological safety for the citizens. Abstract Hub hopes to continue to partner with companies such as these to innovate solutions for their customers and users, alike.